How It's Used

1. Developing Consumer Insights:

The identity graph collects and organizes trillions of behavioral signals (like browsing habits or purchase history) and thousands of data attributes (like demographics or interests). We use this data to understand consumers' preferences, habits, and needs in a very detailed way.

2. Predictive Modeling:

By analyzing past behaviors and transactions, we can predict future actions. For example, we can forecast which products a customer is likely to buy or what type of content they might engage with next.

3. Audience Targeting:

We use the graph to create surgically precise audience segments. For instance, you can target people who recently watched a specific show, bought tickets for a movie, purchased a particular product, or fit a certain lifestyle profile. These highly targeted segments guarantee your campaigns reach the right people at the right time.

4. Marketing Execution:

We use the identity graph to deliver consistent and personalized messages across all channels—like email, social media, websites, and TV. It ensures the customer sees relevant content no matter where they engage.