--- title: Trilogy Analytics | AdTech & Data Solutions description: Unleash the power of data-driven strategy with our PhD-level behavioral science team and unrivaled identity graph. image: https://www.trilogyanalytics.com/hubfs/Untitled%20design%20(35).png --- [Skip to the main content.](https://www.trilogyanalytics.com/adtech-and-data-solutions#main-content) [![Trilogy-white-logo](https://www.trilogyanalytics.com/hs-fs/hubfs/Trilogy-white-logo.png?width=2500&height=1042&name=Trilogy-white-logo.png "Trilogy-white-logo")](https://www.trilogyanalytics.com?hsLang=en) [![Trilogy-white-logo](https://www.trilogyanalytics.com/hs-fs/hubfs/Trilogy-white-logo.png?width=1920&height=800&name=Trilogy-white-logo.png "Trilogy-white-logo")](https://www.trilogyanalytics.com?hsLang=en) - [Solutions](https://www.trilogyanalytics.com/client-first-marketing-solutions) - [AdTech](https://www.trilogyanalytics.com/adtech-and-data-solutions) - [About Us](https://www.trilogyanalytics.com/about-us) - [Contact Us](https://www.trilogyanalytics.com/contact-us) [**Let's Chat**](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLKgkh%2Be0Jxlgm2KzL9ZtUrTrqyaIBSsq64GRMkLU0yGw7objNDxQ4o%2Fie4x%2FnA4Mtg3WeRIUex7g2JHPJGC9DRswRRAXw414jrlI2u6%2BNens8t36Qmvuo2LQFMdNZV8MIu6dFmObDbMtcoUkwvheJYepCH3Rv8qVH1uM4IRzWjjF2YqNlRj%2F3x6lxYCRA%3D%3D&portalId=45010420) Toggle Menu Toggle Menu [**Let's Chat**](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLKgkh%2Be0Jxlgm2KzL9ZtUrTrqyaIBSsq64GRMkLU0yGw7objNDxQ4o%2Fie4x%2FnA4Mtg3WeRIUex7g2JHPJGC9DRswRRAXw414jrlI2u6%2BNens8t36Qmvuo2LQFMdNZV8MIu6dFmObDbMtcoUkwvheJYepCH3Rv8qVH1uM4IRzWjjF2YqNlRj%2F3x6lxYCRA%3D%3D&portalId=45010420) - [Solutions](https://www.trilogyanalytics.com/client-first-marketing-solutions) - [AdTech](https://www.trilogyanalytics.com/adtech-and-data-solutions) - [About Us](https://www.trilogyanalytics.com/about-us) - [Contact Us](https://www.trilogyanalytics.com/contact-us) # When data drives strategy, # possibilities become probabilities. Add a PhD level behavioral science team, and they become reality. [**Let's Chat**](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLKgkh%2Be0Jxlgm2KzL9ZtUrTrqyaIBSsq64GRMkLU0yGw7objNDxQ4o%2Fie4x%2FnA4Mtg3WeRIUex7g2JHPJGC9DRswRRAXw414jrlI2u6%2BNens8t36Qmvuo2LQFMdNZV8MIu6dFmObDbMtcoUkwvheJYepCH3Rv8qVH1uM4IRzWjjF2YqNlRj%2F3x6lxYCRA%3D%3D&portalId=45010420) #### The X Factor # Our Identity Graph ![Untitled design (7)-2](https://www.trilogyanalytics.com/hs-fs/hubfs/TA%20New%20Website%20Assets/Untitled%20design%20(7)-2.png?width=35&height=200&name=Untitled%20design%20(7)-2.png) #### Unrivaled Accuracy. Unmatched Scale.  Our identity graph provides actionable intelligence, enabling smarter marketing, better consumer experiences, and stronger ROI. It’s the nuclear fuel in our state-of-the-art digital stack, and a must-have tool for any brand looking to stay competitive in today’s data-driven world. ### 240m ##### INDIVIDUALS ## 130m ##### HOUSEHOLDS ## 1 Trillion ##### BEHAVIORAL SIGNALS ## 1billion ##### TRANSACTIONS ### How It's Used **1. Developing Consumer Insights:** The identity graph collects and organizes trillions of behavioral signals (like browsing habits or purchase history) and thousands of data attributes (like demographics or interests). We use this data to understand consumers' preferences, habits, and needs in a very detailed way. **2. Predictive Modeling:** By analyzing past behaviors and transactions, we can predict future actions. For example, we can forecast which products a customer is likely to buy or what type of content they might engage with next. **3. Audience Targeting:** We use the graph to create surgically precise audience segments. For instance, you can target people who recently watched a specific show, bought tickets for a movie, purchased a particular product, or fit a certain lifestyle profile. These highly targeted segments guarantee your campaigns reach the right people at the right time. **4. Marketing Execution:** We use the identity graph to deliver consistent and personalized messages across all channels—like email, social media, websites, and TV. It ensures the customer sees relevant content no matter where they engage. ![Web Squares (6)](https://www.trilogyanalytics.com/hs-fs/hubfs/Web%20Squares%20(6).png?width=1080&height=1080&name=Web%20Squares%20(6).png) ## Why It's Powerful ![White divider line.](https://www.trilogyanalytics.com/hs-fs/hubfs/Untitled%20design%20(8)-1.png?width=56&height=200&name=Untitled%20design%20(8)-1.png) With 240 million individuals, 130 million households, and trillions of behavioral signals, our identity graph enables us to understand your customers deeply, predict their needs, and connect with them in more meaningful ways—resulting in surgically precise targeting, and higher ROI. - ![Untitled design-2](https://www.trilogyanalytics.com/hs-fs/hubfs/Logos/Untitled%20design-2.png?width=250&height=250&name=Untitled%20design-2.png) - ![2-1](https://www.trilogyanalytics.com/hs-fs/hubfs/Logos/2-1.png?width=250&height=250&name=2-1.png) - ![Logos ](https://www.trilogyanalytics.com/hs-fs/hubfs/Logos/Logos%20.png?width=250&height=250&name=Logos%20.png) - ![4-1](https://www.trilogyanalytics.com/hs-fs/hubfs/Logos/4-1.png?width=250&height=250&name=4-1.png) - ![5](https://www.trilogyanalytics.com/hs-fs/hubfs/5.png?width=250&height=250&name=5.png) - ![6-1](https://www.trilogyanalytics.com/hs-fs/hubfs/Logos/6-1.png?width=250&height=250&name=6-1.png) - ![Logos -2](https://www.trilogyanalytics.com/hs-fs/hubfs/Logos/Logos%20-2.png?width=250&height=250&name=Logos%20-2.png) - ![7-1](https://www.trilogyanalytics.com/hs-fs/hubfs/Logos/7-1.png?width=250&height=250&name=7-1.png) - ![8-2](https://www.trilogyanalytics.com/hs-fs/hubfs/Logos/8-2.png?width=250&height=250&name=8-2.png) - ![9](https://www.trilogyanalytics.com/hs-fs/hubfs/9.png?width=250&height=250&name=9.png) ![Households (17)](https://www.trilogyanalytics.com/hs-fs/hubfs/Households%20(17).png?width=100&height=100&name=Households%20(17).png) ##### Ai Powered Insights For fast pre-planning in compressed timelines ![dashboard](https://www.trilogyanalytics.com/hs-fs/hubfs/dashboard.png?width=90&height=90&name=dashboard.png) ##### Cross Platform Measurement Gives you full transparency into performance ![target](https://www.trilogyanalytics.com/hs-fs/hubfs/target.png?width=80&height=80&name=target.png) ##### Advanced Audience Modeling Target who walled gardens don't allow ![Trilogy-white-logo-1](https://www.trilogyanalytics.com/hs-fs/hubfs/Trilogy-white-logo-1.png?width=641&height=290&name=Trilogy-white-logo-1.png) [Home](https://www.trilogyanalytics.com?hsLang=en)   [About Us](https://www.trilogyanalytics.com/about-us?hsLang=en)   [Contact Us](https://www.trilogyanalytics.com/contact-us?hsLang=en)  [13600 Heritage Pkwy Suite 200 Fort Worth, TX 76177](https://maps.app.goo.gl/cVfUy2DVTvZUaLPY6) [![LinkedIn logo](https://www.trilogyanalytics.com/hs-fs/hubfs/2%20(2).png?width=51&height=51&name=2%20(2).png)](https://www.linkedin.com/company/trilogy-analytics/posts/?feedView=all)        [![IMDb logo](https://www.trilogyanalytics.com/hs-fs/hubfs/white_high_res_resized_image.png?width=50&height=50&name=white_high_res_resized_image.png)](https://www.imdb.com/search/title/?companies=co1103166)   - [Privacy Policy](https://www.trilogyanalytics.com/privacy-policy) © 2026 Trilogy Analytics, LLC Return to top > ```json { "@context" : "https://schema.org/", "@id" : "#WebPage", "@type" : "WebPage", "name" : "https://web.triumphanalytics.ai/adtech-and-data-solutions", "url" : "https://web.triumphanalytics.ai/maximizing-marketing-through-behavioral-science" } ```